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Greggs: the British consumer’s daily bread

Greggs is a British chain of affordable bakeries and has become a barometer of mass market spending in the United Kingdom.

Analysis

A quarterly update ahead of expectations, with like for like sales growing, confirms that the value model is holding up under pressure on purchasing power. The group raises its outlook and closes weaker sites, a sign of disciplined estate management.

Opportunity

The opportunity comes from market share gains against pricier food service and from structural savings. The risk comes from wage and commodity cost inflation.

Investor outlook

Positive outlook. With selective consumers, brands with a strong value proposition gain resilience. Watch footfall and the impact of labour costs.

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