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adidas AG

12/01/2023

The footwear maker stumbled in 2014 following the Crimea invasion; in the same manner, it did correct in 2022. Yet, 2023 is expected to show great recovery for this early cycle company. Company sales should increase by close to 10% while operating profits should grow in the low 10th annually. This occurs as a benefit of increased use of digital (e-commerce-related account for about 50% of the turnover). Key concerns remain sales in Far-East and the unwinding of the partnership with Kanye West.

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