AMZN might play a bigger role in shaping the next few decades than any other company on Earth. The tech giant already has leadership positions in e-commerce and cloud computing, two of the most influential industries on the planet, and ongoing growth for online retail and communications has the company at the heart of reshaping business and experiences in everyday life.
Amazon is also making a substantial push in the digital advertising market, challenging category leaders including Alphabet and Facebook. This growth bet could have huge payoffs over the long term, and it’s one that investors should be excited about.
As more commerce and communications increasingly move to online channels, the digital ad market has room for continued growth. Even better, the strengths of Amazon’s individual businesses are reinforcing each other and should continue doing so in the future.
The company has huge advantages when it comes to technology infrastructure and data, and its industry-leading online retail platform naturally stands out as a valuable destination for advertisers. Cloud-computing expertise and a massive e-commerce platform have laid the foundations to pursue other promising growth initiatives, and these projects also have the potential to further strengthen the two core pillars. Amazon’s overall business is a thing of beauty.