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Brown-Forman

12/01/2023

The whiskey maker is expected to beat consensus views for sales and profits by a wide margin in 2023. Its spirits portfolio, which includes Jack Daniel’s, is positioned for rapid gains as consumers return to bars and restaurants. Margins could also get a boost from Brown-Forman’s increasing emphasis on premium-priced bourbons such as Woodford Reserve and Old Forester and tequilas including Herradura and El Jimador. A further driver for a successful 2023 should be the reduction of high custom tariffs on US whiskies in Europe.

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