Logitech is a global leader in human-centric peripherals: Logitech emerged as the leading mice & keyboard maker during the 2000s with a 50% market share. Company expanded into other product categories such as webcams, audio peripherals (PC speakers, iPod/iPad speakers, headsets), remote controls, gaming peripherals and tablet peripherals. Following structural decline in some of its original core product categories, Logitech increased its focus on design and has successfully shifted R&D resources towards new growth categories and seeds, and has seen significant growth in gaming, video collaboration, content creation, and streaming products. Logitech has a strong global distribution network. Well-positioned to serve post-Covid-19 trends.
Accelerating growth drivers: The pandemic has triggered profound changes in the way companies work and societies function. Hybrid work models have become common practice and result in a multiplication of work places. Online gaming has become a societal phenomenon, e-Sports continue to grow, and content creation and streaming by individuals are rising driven especially by younger generations.
Sustained demand for Logitech products: Even if short-term demand is impacted by inflation-driven consumer spending softness, it can be expected that all the above trends to support sustained demand for video collaboration solutions, headsets, microphones, gaming peripherals, streaming platforms, as well as traditional mice and keyboards. With a design-centric and end-to-end consumer experience-oriented approach, Logitech has a well-balanced and successful portfolio and boasts leading market shares. Leaner, more agile, and sustainable: Under the helm of CEO Bracken Darrell, Logitech has delivered solid and consistent revenue, profit, and cash flow growth. With a start-up like spirit, cost discipline, strong technology, and design-focus, the company has become leaner and more agile. Design and sustainability are deeply anchored in all aspects of the company, including product development, manufacturing, packaging and distribution, business processes and strategy.