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Netflix Inc.

12/01/2023

Expectations for the streaming-video provider’s sales appear conservative for 2023, given the unveiling of Netflix’s ad-supported pricing tier. Research suggests that more than $1 billion in additional revenue and potential sales growth of around 11%, versus the consensus projection of about 8% should occur. Advertising should support a higher average revenue per user, offsetting any cannibalization of subscription revenue from customers downgrading to cheaper plans.

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