PubMatic

Digital advertising has reshaped the media landscape. The shift has pulled dollars away from distribution mediums, including cable television and print media, but the overall effect extends far beyond just shifting spending to new channels. It has facilitated huge growth in the broader digital communications space. Programmatic advertising is an approach to buying and targeting ads that’s changing the game. Integrating data analytics and artificial intelligence, PubMatic and other players in the space are providing cloud-based software to automate the purchasing of advertising. This approach allows companies to get more out of their advertising dollars, and spending can be quickly redirected to other opportunities that yield better results.