Salesforce joined the growing list of big tech firms jumping on the artificial intelligence (AI) bandwagon. From now onwards, CRM proposes the use of OpenAI’s ChatGPT technology for its business operations.
The company indicated the generative AI will be able to produce personalized emails for salespeople to send to customers, generate specific responses for customer service professionals to answer customer questions, create targeted content for marketers, and produce code for developers. Salesforce will also integrate Einstein GPT into its Slack instant messaging program.
CEO Marc Benioff explained that the world is “experiencing one of the most profound technological shifts with the rise of real-time technology and generative AI.” He said that’s coming at a “pivotal moment” as companies focus on connecting with their customers in more intelligent, automated, and personal ways.
In the joint statement with Sam Altman, CEO of OpenAI CEO, it was highlighted that the move will allow more people to benefit from the technology, and give OpenAI an opportunity to learn more about real-world usage of it.
Salesforce is joining Meta Platforms, Alphabet, and Microsoft, which all recently announced their entry into AI. Microsoft also has an agreement with OpenAI to incorporate ChatGPT.