Investing in the beverage sector represents a reliable long-term solution due to diverse factors, offering a strong potential for growth:
- Constant growth: the beverage sector has always been characterized by sustained worldwide demand. Thanks to this stability, the global industry size is expected to hit USD 2.7T in 2026(vs. USD 1.7T in 2022).
- Resilience to economic crisis: demand for beverages remains high even in economic downturns. Consumers may reduce their overall spending but will continue to buy beverages to satisfy their daily needs. Despite lower volumes recently observed and the impact of the post Covid “normalization”, global beverage sales have increased by 24% since 2019.
- “Premiumisation” trends: consumers are increasingly looking for innovative and high-quality products which drives prices up: today, more than 40% of them are buying “premium” beverages, at least occasionally. The global market for this segment is currently growing at an average annual rate of around 50%.
Market consolidation: To meet consumer expectations and face tough competition, major companies are always seeking to expand their brand portfolio. Since 2019, the value of M&A operations in the industry rose from USD 18 billion to more than USD 25 billions