The Trade Desk

A company designed to help digital advertisers run targeted digital advertising campaigns, The Trade Desk uses AI to optimize its customers’ advertising campaigns for their appropriate audiences. Their AI, known as Koa, was built to analyze data across the internet to figure out what certain audiences are looking for and where ads should be placed to optimize reach and cost. The Trade Desk also allows you to launch your digital ads independently but uses its AI to offer performance suggestions while your campaign is live.