The Trade Desk is a digital ad platform serving the programmatic ad market. It offers programmatic advertising with data-driven digital advertising campaigns and covers the entire digital advertising market: connected TVs, mobile, video, audio, displays, social, native. The addressable advertising has grown with technology from ad giants such as Alphabet Inc. and Facebook Inc., but concerns about privacy and the use of consumer data are widespread.
After a slump in 2020, the worldwide advertising market is expected to rebound to a volume of about $1 trillion in 2022, of which The Trade Desk will manage a substantial part. The company growth rate is above average, and the company has an excellent client retention record of 95%.